Enhancing Walmart's instore toy shopping experience using AR/VR technology

Design Brief

“To design a solution for enhancing the in-store shopping experience of Walmart customers".

The purpose of the project was to come up with a new design concept for Walmart. The solution was evolved by studying the molecular aspect of Walmart retail chain and understanding the shopping behaviors of Walmart customers. Conducting secondary and primary research with stakeholder using qualitative research methodology was the most critical aspect of the overall output. The motivation behind this design was to think of new customer experience at Walmart for younger generation about 5-10 years later in the future

Design Process


The Design Process used in this project to arrive at a design solution is a variation of the Double Diamond, originally created by the British Design Council.
The process involves discovering insights into a given problem through an exhaustive research, defining the right people and area to focus on, framing concise problem statements, designing potential solutions, and evaluating them to come up with the right solution to be prototyped, tested and built.

Process Detail

  • Domain mastery
  • Goal Definition
  • Design Methodology
  • Primary Research
  • Secondary Research
  • Redefined Brief
  • Persona Mapping
  • User Journey
  • Insights
  • Use Cases
  • Story Board
  • Wire-frame
  • Prototype
  • Future Scope

For More Details
Given the highly confidential nature of the project and an NDA with Walmart, I am unable to share the details here. However, we could discuss the same offline.