Samsung Work
Portfolio Highlights
As a Senior UX Designer at Samsung, I led and contributed to a diverse range of projects across the domains of XR, AR/VR, Robotics, HCI, and multimodal interaction. My work was driven by a deep commitment to research and user-centric design, and I consistently collaborated with cross-functional teams to turn innovative ideas into high-impact solutions.
Bixby Marker
Multi-Modal Interaction for Samsung Note21
I worked on the design of Bixby Marker, a multimodal interaction feature for Samsung devices. This feature allows users to interact with their devices in a seamless way, using region-based multimodal actions with Bixby. I led the design process, starting from user research to creating prototypes, ensuring the feature aligned with user needs and business goals. This project was intended for commercialization between 2021 and 2022.
AR Emoji 3D Assets
Commercial for 500+ Million users
I was responsible for designing 3D assets for Samsung’s AR Emoji Studio, focusing on creating culturally relevant outfits and headgear for Gen Z users in the Middle East and India. By conducting research on regional fashion trends, I developed assets that resonated with the target audience and contributed to a more engaging AR experience for over 500 million users worldwide.
Magic Wand
Future AR Glass Controller Design
I worked on the design concepts for an AR glass system, exploring how users might interact with AR devices in different settings, such as public, private, or group environments. Through user research and collaboration with Samsung’s Advanced Technical Lab, we tested interaction concepts and refined them to make sure they were practical and socially acceptable for everyday use.
Glance
Exploring AR Glass Use Cases
I led a design exploration to understand and define the potential use cases for AR glasses. Through extensive research on usability, emotional experience, and privacy concerns, I helped identify key insights that shaped how AR glasses could be integrated into daily life. This project helped set clear design guidelines for future AR glass products.
Spatial AI & Emotional Chatbots
Transforming the Future of Retail
I worked with Samsung’s E&I Lab and the Future Tech Exhibition team to create personalized shopping experiences using spatial AI and emotional chatbots. This experimental project aimed to improve the retail experience by leveraging AI to understand consumer behavior and provide tailored interactions. My role included conducting user research and applying findings to develop insights that helped shape the future of retail technology.
XR MMI Framework
Guidebook for XR Designer and Engineers
I led the development of a multimodal interaction framework for XR to guide Samsung’s design teams. My team conducted extensive research on XR technologies, design trends, and market practices to create a set of best practices for designing interactions in XR environments. This framework has been an important resource for other designers and engineers working on XR products at Samsung.
Human-Robot Interaction (HRI) & AI Level Guidebook
I collaborated with teams at Samsung India, Samsung HQ, and KAIST University to create a guidebook for designing human-robot interactions (HRI) and AI systems. The project involved detailed research and testing to define the best approaches for designing interactions between humans and robots, helping shape the direction for future HRI and AI projects.
Beyond Product Design
