Aravindh Maya

Product + Game Designer

Walmart • AR Experience Design

Transforming Smoking Cessation Through Behavioral Change

Nomore Mobile App

Role

UX/UI Designer

Timeline

4 Weeks

Team

Myself - UX lead

2 UX Designer

Skills

UX/UI Design

User Research, Market

Prototyping

Overview

A wristband and app designed to interrupt smoking patterns and inspire progress through personalized insights and motivation

Out Comes

See What User Enjoyed

Meaningful Interruption

Real-time haptic feedback disrupts smoking habits by reducing inhalation duration.

Meaningful Interruption

Expressive Feedback

Visual and haptic cues on the band signal progress or warnings.

Expressive Feedback

Healthy Motivation

Weekly challenges motivate users to stay engaged in their journey.

Healthy Motivation

Personalized Progress

The app tracks and visualizes the user's progress across multiple metrics.

Personalized Progress

Impact

Increased user satisfaction by 79% during testing and enhanced purchase confidence for parents.

The Challenge

Empowering Smokers to Quit Through Behavioral Change

How might we create a solution that goes beyond reminders to actively support smokers in their cessation journey?

Why

This Challenge?

Prevalence of Smoking 14% of adults smoke, causing 480,000 deaths annually in the U.S.
Quitting is Hard 70% want to quit, but only 3–5% succeed without help.
Smoking Impacts Everyone Affects smokers and those around them through secondhand smoke.

Design Process

Drop down the below tab to view the design artifacts.

Design Artifacts

▼

Design Artifacts

Key design artifacts created during the design process to visualize and communicate the solution.

Why Initial Ideation Methods Didn't Work

56 raw ideas

But many were abstract and disconnected from real-world user needs.

IDP Image
IDP Image 2

Why the Creative Matrix Worked

Forced cross-pollination between user needs and feasible technology.
Focused on delivering realistic, meaningful solutions rather than abstract concepts.
Ensured ideas stayed grounded in the user's journey and behavioral challenges.
IDP Image 5

Affinity Mapping

We applied several affinity mapping to synthesize our ideation data to lead to a down-selection process. From the top 60, we have voted the top three ideas that fall under these design principles, Convenient, Behavioural, and Motivational.

IDP Image 3
IDP Image 4

Card Sort

I used card sorting as a design method to refine the principle and user flow. By having users organize and categorize features related to smoking cessation, I validated our three core principles: Convenient, Behavioural, and Motivational, which informed the structure of our app's information architecture.

IDP Image 7
IDP Image 8
IDP Image 9
IDP Image 10
IDP Image 11
IDP Image 12

Key Insights

See What Our Happy Customers need

Behavioral Loops Reinforce Addiction Smoking is often triggered by stress, social settings, or routines. User Quote: "I light up whenever I'm stressed—it's like second nature."
Smokers Struggle with Relapse Many feel they've quit after short-term success, only to relapse due to ingrained habits. Stat: 70% of smokers want to quit, but only 3–5% succeed without help.
Support and Motivation are Essential Smokers need visible progress and encouragement to stay on track. User Quote: "If I could see how much better I'm doing, I'd feel more motivated to keep going."

Final Screens

Screen 1
Screen 2
Screen 3
Screen 4
Screen 5
Onboarding Hifi

Reflections

Minimalism is Not Minimal Information

Minimalism isn't just about clean design—it's about delivering relevant, actionable insights at the right time. A visually appealing product may attract users initially, but true engagement comes from usability and meaningful connections.

Smart Technology Drives Connection

Using the right technology ensures the product feels accessible and seamless. Solutions that are too futuristic or outdated can overwhelm users, increasing cognitive load and reducing engagement. The right tech enhances the experience, making it intuitive and impactful.